Alexander Becker, Chief Operating Officer, Seviceware SE
Dr. Alexander Becker joined Serviceware in 2012 and has been their Chief Operating Officer (COO) since the IPO of Serviceware SE in 2018. In his role as COO, he is responsible for all activities and services along the Customer Lifecycle of Serviceware customers on their journey to implement the Digital Value Model. Alex started his professional career at SAP and then joined McKinsey & Company in the Business Technology Office – today McKinsey Digital. He has a long standing experience in implementing ITFM/TBM solutions at large scale global organizations.
Robert Bracco, Director IT Financial Management, ComSci by Upland
Robert Bracco is the Director of IT Financial Management at ComSci by Upland. He has over 20 years of progressive data experience from accounting to financial planning, corporate allocations and analysis serving various industries (financial services, insurance, information technology, and consulting). Bob has authored multiple white papers and made presentations on the importance of data cleanliness.
Penny Collen, Financial Solutions Architect, Thought Leader, Blogger, and Speaker, PL Collen and Associates
Penny Collen is a nationally recognized speaker, author and thought leader in IT Finance. She has architected financial solutions for all sizes of enterprises, providing thought leadership for cloud integration planning and impacts, cost transparency, cloud economics, supply and demand forecasting, IT business value, benefits analysis and cost modeling. Her past work in operations and development provides a foundation for business process analysis across a broad spectrum of disciplines, including asset management, service pricing, and software capitalization. Ms. Collen is sought as a trusted advisor on IT financial processes and shares her knowledge through Web lectures, seminars, workshops, interviews, blogs, and articles. Ms. Collen holds a BS in Business Administration from the University of Nebraska Omaha; an MBA from Creighton University. The IT Financial Management Association recently named her “Educator of the Decade.”
Robert Lee Harris, President, Communications Advantage, Inc.
Robert Lee Harris is President of Communications Advantage, Inc. and founder of Audit the Cloud, a vendor-independent consulting practice specializing in cost analysis, reduction, and optimization of cloud-based services and subscriptions. Robert has been helping enterprise customers to evaluate and deploy technology solutions for twenty years. Robert is a long-time contributor to No Jitter on subjects ranging from IT Cost Management to future technology trends. He has served as Senior Vice President on the Board of Directors of the Society of Communications Technology Consultants (SCTC) and is an SCTC Member.
Peter Hidalgo, Jr., Global Advisory Services Leader, Magic Orange
Pete has over 20 years of industry experience in the Telecom and IT sectors, including serving as the IT Finance Director for three years for Ernst & Young (EY)’ US IT group. He left in 2006 to start his consulting career at Deloitte and later returned to EY in their IT Advisory practice in 2009. During his following eight years there, he built and led the ITFM practice at EY where he developed multiple new ITFM service offerings and helped many CIOs and CFOs in the Fortune 100 improve their ITFM capabilities and also helped them reduce millions of dollars in IT costs. He then returned to his industry roots in 2017 by taking a CIO & COO position with a private equity backed telecommunications company. Pete has now returned to the ITFM arena in 2021 as the Global Advisory Services Leader for Magic Orange, which has a Gartner recognized cost transparency software solution. Pete will be focused on helping his clients achieving their ITFM improvement goals as their trusted advisor. He has also been a frequent and popular presenter at ITFMA. He has an MBA from Columbia University, a BS in Engineering from USMA–West Point, and certification in PMP and ITIL Financial Management.
Billy Howes, VP of Solutions Consulting, Calero
Before joining Calero, Billy spent time as Vice President of the Government Managed Mobility Services Division for DMI. Prior to DMI, Billy was a pioneer in developing the enterprise mobility practice at American Airlines, which consisted of establishing trusted partner relationships that support more than 100,000 mobile devices and 200,000 mobile assets. He was recognized as a mobile innovator in 2015 for architecting the first ever Mobile Innovation Center within American Airlines. He has been in the Mobility/Managed Services industry for over 18 years and looks to continue bringing innovative ideas to his customers. Billy spent 8 years in the United States Marine Corps as a Satellite Communications Engineer. He was medical retired in 2003 after being injured in the line of duty while serving his country. His integrity, loyalty, and self-motivation to push innovative solutions is what makes him a great asset to Calero and their customers.
Scarlett Hu, Assistant Director of Getty Digital, J. Paul Getty Trust
Scarlett Hu has worked both on the vendor’s and the in-house sides of the Information Technology (IT) industry in her 30 years of career. Her experiences range from consulting, project management, support operation, to IT directorship.
Currently Assistant Director of Getty Digital at J Paul Getty Trust, her areas of responsibilities include outsourcing vendor management, user support, asset management, client relations management, communications and training. Prior to joining the Getty, Scarlett served as VP of Information Technology at Great Western Bank, IT Strategic Planner at Nissan Motor Corp. USA, MIS Director at Houlihan, Lokey, Howard and Zukin. Scarlett received her BS in business administration from National Taiwan University, Finance MBA from the Anderson Graduate School of Management at UCLA and an MS in Computer Science from USC. She received an ITSM Foundation Certificate from Loyalist College and a Practitioner Certificate in Business Analysis from University of Colorado.
Avital Miller, Corporate Leadership Seminar Facilitator, Avital P.G. Miller
Avital Miller, best-selling author of the books Healing Happens and Practice, inspires people to unlock high energy, emotional intelligence, and leadership skills for purposeful results, greater productivity, and harmonious relationships. For over 15 years Avital has been serving thousands of people worldwide as an award-winning international keynote speaker, corporate leadership seminar facilitator, healing breakthrough facilitator, and global dancer. Her leadership background includes working as a program manager at Microsoft, lead coach for Success Resources America, Sales and Marketing Director for Crystal Clarity Publishers, yoga and fitness teacher trainer, and fitness director. Her articles have been published in Touchstone Publishers, Toastmasters International Magazine, Nue Fashion Magazine, Fitness Professional Online, 30 Seconds, and Sacred Dance Guild Journal. In 2018 she won the Exceptional Woman of Excellence award from Women Economic Forum and her book Healing Happens won awards from TopShelf, Dan Poynter Global eBook, and NABE Pinnacle Book Achievement. Avital has been trained as a Neuro-linguistic Programming Practitioner as well as an energy healer. She has performed and taught dance internationally since 1993. Avital is a graduate of Washington University in St. Louis, MO, with a bachelor of science degree in mechanical engineering and a major in dance, and almost a graduate of Arizona State University with a bachelor of arts in positive psychology. She is known for offering inspiring wisdom with authenticity, delightful energy, and infectious joy.
Laura Mills, Founder and CEO, BeaconPoint
Dr. Laura Mills is the Founder and Chief Executive Officer of BeaconPoint, a Small Business Administration (SBA) certified woman-owned and operated small business (WOSB) that provides technology financial management, strategic investment, and governance services. She is a subject matter expert in IT financial management, including FinOps and TBM. Laura is also an active member of the TBM Council, FinOps Foundation, and IT Financial Management Association (ITFMA), and has co-authored several ITFM community assets. Her expertise extends to the U.S. Marine Corps (USMC) Neptune Cloud Financial Management Office, where she plays a key role in establishing its FinOps practices. This includes conducting FinOps maturity assessments, developing the FinOps implementation plan, identifying cloud cost optimization opportunities, and advising on FinOps training. At SAIC, Laura spearheaded the implementation of FinOps SaaS platform solutions for public sector customers. These solutions deliver a unified view across multi-cloud environments, enabling organizations to optimize cloud spending through insightful dashboards and reports. As Director of Enterprise IT Portfolio Management at the U.S. Department of Energy, she led the agency-wide implementation of TBM across its $4 billion IT investment portfolio. She also led the Department’s FinOps initiative, including collaboration with the General Services Administration (GSA) on a pilot program, influencing best practices for cloud cost management across the Federal Government.
Robert Mischianti, Chief Evangelist, Nicus Software, Inc.
Robert Mischianti is co-founder of Nicus Software, where he currently fills the role of Chief Evangelist. With over 25 years of ITFM industry experience, he works closely with customers and enjoys promoting and teaching. An award-winning speaker at ITFMA, he loves to inspire, and be inspired, by customers, employees, and industry peers. Mischianti is a Marine Corps veteran who personally enjoys hiking, trail running, and other outdoor activities. He has completed over 25 marathons and even survived a brief obsession with ultra-running. Rob also loves fine dining, quality whiskeys, sports, and of course, his wife and kids. Rob and his wife, Sandra, happily boast accomplishing the impossible. As co-founders of Nicus, they are success partners for life, both at home and in business.
Tim Pietro, TBM CIO Strategic Advisor, Advocate
Tim Pietro has spent his career pioneering new solutions that empower companies to leverage enhanced visibility into their IT spending to redistribute more toward growth and transformation. Tim spent the majority of his 25-year career at Cisco Systems in IT followed by leadership roles at VMware and ServiceNow. He has been a key part of the cross-industry team that developed Technology Business Management (TBM). In addition to his role as VP of Business Development at Rego Consulting, Tim continues to cultivate a strong presence throughout the industry as a member of the TBM Council Steering Committee. He was also recently published in the Amazon best seller, The Next CIO. Tim has attended White House meetings to help support the US CIO on the 2023 TBM Public Sector mandate and continues to support that effort.
Terence Quinlan, Director, IT Financial Management Association
Terence Quinlan founded the profession of IT Financial Management in 1988. He is the founder and director of the IT Financial Management Association (ITFMA), the only professional association for those in the field of IT Financial Management and only provider of certification to members and nonmembers in all ten (10) IT Financial Management disciplines. His 60 years of experience in the financial management of information technology (IT) organizations includes the position of Controller of the Information Services Division at Bank of America. Terry was a frequent speaker on chargeback and other IT financial disciplines. He has written numerous articles on IT financial subjects as well as the book Chargeback and IT Cost Accounting, which is the first comprehensive book on chargeback and cost accounting for IT organizations. He is co-editor with his wife Susan of ITFMA’s Journal of IT Financial Management as well as the books Readings in Chargeback for Information Technology, Readings in IT Financial Management, and More Readings in IT Financial Management. He was the founder and first president of the Association for Management Information in Financial Services. Terry was the first recipient of the Stanley Price Memorial Lectureship Award for excellence in teaching at Golden Gate University in San Francisco. He has MBA and BA degrees in Finance from San Francisco State University. The 2nd edition (2025) of his book Young San Franciscan Sandboxes, From the Mud Grew Lotuses (534 pages) is required reading in a San Francisco History class for seniors at his high school, where the book has been donated to all 1,150 students, as well as to the 8th grade graduating classes at eleven San Francisco Catholic grammar schools.
Mary Rapaport, Chief Xceleration Officer, Xcelerate
Mary Rapaport is on a mission to democratize strategic thinking. She believes it’s not just for the elite few, but for everyone in an organization. When everyone channels a strategic mindset, the business culture thrives, teams become more creative, and employees lean in and engage more. Cultivating this mindset helps leaders create a better (and more fun) place to work, fostering a stronger culture of creativity and innovation. As a strategic thinking architect, Mary empowers leaders and teams across all functions and levels to think, act, and lead more strategically. As the founder of Xcelerate, she builds learning strategy, designing and delivering immersive learning experiences that ignite “aha moments” and drive tangible business results. As a trusted strategic thinking coach, Mary partners with individuals and teams at leading brands to develop customized learning and development strategies. She works closely with clients to identify blind spots, refine critical thinking skills, and translate strategic insights into actionable plans for tangible ROI. Mary’s passion extends beyond individual development. She champions inclusive growth through the Minority Business Growth Alliance, a non-profit providing invaluable coaching and support to BIPOC entrepreneurs. She holds an MBA, a BA in International Business and French, and is a certified leadership and sales trainer. Mary has extensive experience in marketing, transformation, and strategic initiatives. She also serves as the current president of the Twin Cities chapter of the Association of Talent Development.
Art Yonemoto, President, Yonemoto & Associates
Art Yonemoto has over 20 years of experience in telecom auditing. Prior to starting Yonemoto & Associates, Art worked for 15 years at Rolm/IBM/Siemens (Rolm was an independent company acquired by IBM and divested to Siemens). During his career at Rolm, he held various HQ functions, including MIS Manager, RAC (Rolm Analysis Center) Manager, call accounting service bureau and Strategic Communications Manager. Prior to working at Rolm, he worked for 3 years at Bank of America, in the International Banking MIS group. Art has a Bachelors degree in Computer Science from the University of California, Berkeley, and a Masters of Business Administration from San Jose State University. He has been co-chairman of the Total Telcom Auditing conference, an annual conference for telecom auditors and customers.